What We Do
VCG's integrated approach to promotional risk management means you have more time to focus on communicating and successfully implementing your campaign.
We help to ensure the smooth delivery of your promotion to consumers by project managing all of the essential support services on your behalf - at no extra cost.
GLOBAL NETWORK, LOCAL FEEL
Operating across global markets, VCG have offices in 6 countries: UK, Spain, South Africa, Canada, Australia and USA and have worked for clients in 26 countries.
Online & SMS
Our involvement in online promotions is growing at a phenomenal rate. We can take care of the secure delivery, management and administration of promotional microsites and, if required, provide a complete creative treatment for each site. All of these services are included within the VCG Fixed Fee.
Our SMS service is included in our Fixed Fee and covers all types of text activity - from textbacks to premium rate messaging.
We manage the complete set-up and ongoing handling of text services. We can also supply short codes and data files of Unique Reference Numbers.
Our banking services include the provision of branded letter cheques. These are used, for example, to pay consumers who are entitled to a refund as part of a guarantee promotion, or who claim back the purchase price and postage costs in a 'Try Me Free' offer.
As part of our tailor-made approach to risk management, we usually recommend and manage a package of services and carefully chosen service providers. Clients can either use the partners we recommend, or they can opt for their own suppliers.
We handle the provision of secure barcodes for coupon promotions. We also have accounts with all the major coupon clearance houses, such as Valassis and RMI.
As part of our integrated risk management service, we automatically capture all consumer information from applications. This data is provided direct to the client and we do not retain or use it in any way ourselves. This is clearly stated in our contract with each client.
We provide a full handling and fulfilment service in association with leading handling houses in the UK, Ireland and across Europe. Because of our many years of experience, we know which handling specialists are best for particular types of promotions at the best rates.
New and faster technologies are making the handling process much more efficient, including the ability to track individual consumer applications. We take full advantage of the latest technology to help reduce costs and save you money.
Saving your time by taking care of Customer Service on your behalf is a key part of our Fixed Fee package.
And when we're dealing directly with consumers - whether it's by mail or a telephone hotline - we never forget that we're the interface between your brand and your customer.
Mail In Offer
To drive sales at point of purchase and differentiate themselves from the competition, Energizer provided consumers with a $5 Pre-Paid Visa card mail-in offer. Our Fixed Fee solution allowed Energizer to execute the offer for a fraction of the cost and provide a guarantee they would never exceed their budget.
Prize Pool Mechanism
Miller Genuine Draft utilized our Fixed Fee solution to amplify their prize pool to $1 M worth of prizes to generate consumer buzz and excitement and most importantly drive sales. Consumers entered unique PIN's from Bottles, cans, and packs to participate in an on-line odds based challenge to win great prizes.
Miller Genuine Draft scored a touchdown with a big communication headline, big prizes, and absolutely no risk! to their budget!
Gift with Purchase
Our Fixed Fee solution gave Canadian Tire the peace of mind (and a calmer heartbeat) to go to market with a Gift With Purchase program offered at their Gas Bars.
Consumers who purchased a minimum amount of gas combined with the purchase of qualifying items at the gas bar, received a Buy One Get One Free Cineplex Movie offer.
Our Fixed Fee solution covered all costs associated with ticket redemptions, and we are pretty sure Canadian Tire made for some great date nights.
Money Back Guarantee
McCain's looked to VCG's Fixed Fee solution to cover the financial risk associated with their Taste Guarantee money-back offer on McCain's frozen Pizza's. The money-back guarantee was a National multi-sku program executed at all major retailers.
Consumers can win a prize by ranking a number of product statements in order of importance.
Chrysler set out to increase the number of test drives of its latest models by mailing a targeted promotional offer to a database of 100,000 potential purchasers.
Recipients were given a chance to win a Chrysler 300C by ranking 10 quality statements in the same order as an independent judging panel. They then had to take their entries to their local distributor who arranged for them to test drive any new Chrysler.
Although the number of test drives exceeded Chrysler's target, the total cost of the promotion was protected by a VCG Fixed Fee. VCG was also responsible for organising an independent panel to judge the entries received.
PIN Based Mechanism
VCG's Fixed Fee solution allowed Kinder Surprise to significantly amplify their prize pool to over $2 Million in prizes to be won for a fraction of the cost with their National Crack N' WIN promotion. All prizes were instantly won through an on-line PIN based entry mechanic. VCG handled 100% of all prizing and fulfilment costs.
Odds Based Games
This type of promotion is a great way to capitalise on a sporting event, or any happening in which odds dictate an outcome. For Carling, consumers were provided with an outcome of a World Cup football match via SMS, and if that result came true, they won a cash prize. With Walkers we tapped into the English obsession with the weather (particularly the rain!) and consumers could play an online game to guess when and where it would rain, winning cash if their guess came true. Both of these offered a simple yet interactive way for consumers to engage with the brands, and win prizes.
VCG took on the financial risk of this co-promotional offer between Orville Redenbacher's Gourmet Popping Corn and Hasbro toys. Consumers who purchased participating SKU's found $20 OFF Coupon Booklet for Hasbro games inside every box. In-market during the lead up to the Holiday season, Hasbro did not want to play any games with redemption based financial risk and therefore called VCG. For a very small cost compared to the entire coupon liability, Hasbro could relax and enjoy the holiday season.
Scratch Card Promotions
Consumers receive a promotional scratchcard and scratch off panels to reveal symbols. If the symbols match, they can claim a free gift or cash.
Reckitt Benckiser chose VCG's Fixed Fee protection to cover the cost of a major scratchcard campaign which ran on special promotional packs of Finish dishwasher tablets.
The scratchcards featured a three-panel reveal. One of the promotional packs contained three matching symbols which entitled the recipient to claim a £100,000 prize, while 50 packs contained a £1000 prize. All gamecards also carried a selection of self-adhesive movie character stickers.
Consumers are encouraged to collect points/tokens/barcodes as they purchase products, which they can then redeem for rewards. These offers are great for driving loyalty and repeat purchase, and can be just as effective in marketing to the trade as they are with consumers. Points can be collected online or via mail in, and levels of reward tiers can vary.
Kingsmill activated a partnership with Wallace and Grommet movie 'A Matter of Loaf and Death' via a loyalty scheme targeting both mums and kids. Consumers could collect tokens from bread packets to redeem various items including oven gloves, pencil cases, lunch boxes and a 'turbomatic toast rack'. This promotion was an ISP award winner, and the largest token collector scheme in the UK in 2009. A VCG fixed fee made it possible for every claim to be fulfilled - with no 'whilst stocks last' caveat required.
Instant Win Promotions
Consumers are given the chance to win a prize, and find out instantly if they've won. These can be in/on-pack or via an online mechanic. They can be a more motivating and immediate offer to consumers than sweepstakes, and whilst the unclaimed prize draw can be a hurdle, there are ways around this in some instances. Clorox and the Greenworks brand used VCG and a Fixed Fee solution to enable the brand to drive consumer excitement, interest, and product education with an Instant WIn program. Consumers had the opportunity to Win over $100 K in prizes through an on-line time-stamp instant win mechanic. Consumers who entered on-line at a randomly preselected time won a prize instantly. The program proved to be extremely motivating for consumers as participation levels far exceeded brand expectations. VCG's Fixed Fee covered all winners and prizes.
Cash Back Promotions
Launching into a highly competitive fake tan market in Australia, Reef Beach Glow Instant Tan offers consumers a new sweet-smelling tanning range.
To coincide with the launch, Reef executed a Coles account exclusive promotion to offer consumers a $10 Cash Back via mail in redemption.
To make a claim, consumers needed to:
1. Purchase any participating Reef Beach Glow Instant Tan bottle during the promotional period
2. Visit the promotional website and download and print the online claim form
3. Remove the original sticker from the Reef Beach Glow Instant Tan bottle and attach it to the completed claim form and mail in with their purchase receipt
Travis joined VCG in 2011 and runs the Canadian operation out of our Toronto office. He brings a wealth of knowledge to our Canadian office with over 15 years of marketing experience on both the client and agency sides of the business. His understanding of the Canadian market and the consumer sales promotional space has helped VCG to deliver added value to our clients right out of the gate. We have come to realize that Travis is not much of a sleeper as he consistently emails and calls us before we have finished our first coffee of the day. In other words feel free to call him at any hour...he'll be awake.
One of the original founder partners of VCG over six years ago, Sean has a wealth of experience in the Fixed Fee industry. Immediately prior to starting VCG Sean spent a number of years running his own show at an agency specialising in consumer promotions and before that was Client Services Director at another agency. Sean is a devoted West Ham United supporter and therefore can often be seen on a Monday morning cursing the previous SaturdayÕs result!
Our numbers man! Richard did his five years accountancy sentence at Pricewaterhouse Coopers before qualifying as ACA in 1997. He then Òfound himselfÓ in the Fixed Fee industry quickly accelerating to Finance Director before becoming a founder partner of VCG in 2004. Still harbours some loyalty to Southampton FC after spending several years on the South cost at university, now a busy father of two young girls.
A lynch pin to VCG`s back room machine, Jackie has been with VCG for over 5 years now. On top of providing vital back up on the administration side, Jackie has a fairly hectic domestic schedule with two young daughters (and a husband!) to look after.
Heather is the newest member of the team having started in May 2014. She assists Jordan with administration and operations and Jackie with financial admin. She also loves changing her hair colour, every week is different!
VCG PromoRisk Inc.
60 Atlantic Ave, Suite 200
Corporation No. 7979665
VCG The PromoRisk People Limited
2 Marchmont Gate, Maxted Road
VCG PromoRisk Pty Limited
Level 26, 44 Market Street
VCG The PromoRisk People Limited
Raimundo Fernandez Villaverde 28
VCG PromoRisk (Pty) Limited
17 Avenue Bordeaux
VCG PromoRisk Inc.
8117 Preston Road, Suite 300