VCG PromoRisk Becomes Employee Owned

16 Jan 2025

VCG PromoRisk is proud to have become an Employee Ownership Trust, creating a socially responsible, sustainable business with our employees at our heart. We have transitioned to an Employee Ownership (EO) model, having established an Employee Ownership Trust (EOT), which has purchased the business from previous shareholders and will operate it for the long-term benefit of all our employees.

The new trust is run by four Trustee Directors, VCG Founders Richard Vernon and Sean Creighton and two independent individuals, James Ramsden and Nigel Grant of Trident Trust, who have been carefully selected to provide a balanced view during this important stage of the business growth.

The Employee Ownership Trust now owns all VCG trading subsidiaries around the world and all VCG employees in our offices in the UK, USA, Canada, Australia, Germany, South Africa and Spain, along with any future employees, are part of the scheme.

Founder, Richard Vernon says “VCG is now 21 years old, and we are very excited to pass on the business to the team that has worked so hard to help build it.  This is also a fantastic time for driven individuals in the industry to join the VCG team. I would welcome people to get in touch so they too can benefit from this extraordinary employee opportunity.”

About Employee Ownership

In 2014, the UK government created new legislation to encourage employee ownership based on research which shows that EOTs can be more productive, more inclusive, more successful and more sustainable. Since then, over 700 companies in the UK have moved to an EOT status. It is often considered to be one of the most sustainable solutions to business succession for privately run or family-owned companies.

What does this mean for VCG’s clients and partners?

Everything remains very much business as usual. VCG will continue to aim to provide best-in-class promotional services to brand owners and agencies around the world, maybe just with some more passion.


Planning for a promotional crisis

A promotional crisis can swallow up a load of management time, cost, client trust and potentially even brand reputation. What steps can you take to plan for a crisis?