Happy new fear!

Happy new fear!

Yes - 2023 will have plenty of challenges for marketing teams. Cost-of-living challenges, continued inflationary pressure in supply chains and damaged consumer confidence will remain.
Add to that regulations for advertising and data privacy concerns to be navigated. Then factor in continued media fragmentation making it more complex to reach audiences and this all sounds a bit gloomy.

If you are staring at the 2023 marketing plan and wondering how you can be bolder, drive more sales, increase penetration and achieve profitable growth for your brand, fear not.
Consumer promotions* can help you power-up your performance. Here are just 5 reasons why you want to consider the opportunity to win at the point of purchase decision and keep the competitors in check (mate).

          1. SALES, SALES, SALES

Attract new and lapsed customers.

Win at point of purchase.

          2. BUILD BRAND EQUITY

Not just short-term sales, but drive frequency of purchase and loyalty.

Enhance brand consideration, recognition of brand attributes and involvement.

          3. DATA CAPTURE

Not just short-term sales, but drive frequency of purchase and loyalty.

Enhance brand consideration, recognition of brand attributes and involvement.

          4. RETAILER ENGAGEMENT

Drive footfall (physical & digital) and point of differentiation for brand and retailer.

Create more impact and immersive experiences to amplify a campaign.

           5. PROTECT MARGIN

Avoid the erosion of a price premium caused by discounting and drive more brand and category value.

Customers will love you more and for longer with a valued reward.

Consumer promotions can be very cost effective, but to maximise impact and protect your budget, the solution is a Fixed Fee approach.

To explore how consumer promotions can deliver for your brand and for more on Fixed Fee solutions, then please get in touch.

Chris Arnold

Business Development Director

chris@vcgpromorisk.com

* For clarity, we’re talking about consumer promotions and not price discounting.

Think: Instant Win, Gift With Purchase, Moneyback Guarantee, etc.